Popular Sol de Janeiro perfume mists, ranked from worst to best
Gen Z loves $39 perfume mists from Sol de Janeiro the same way millennials loved scents from Victoria's Secret and Bath & Body Works.
Millennials had Victoria's Secret and Bath & Body Works. Gen Z has Sol de Janeiro. The body, hair, and fragrance brand, founded in 2015, has become a major player in the industry.
A 2025 fiscal year report from L'Occitane Group, Sol de Janeiro's parent company, said the brand accounted for 31.6% of the group's sales. The report also described Sol de Janeiro as Sephora North America's No. 1 beauty brand and the No. 1 fragrance brand on Amazon US at the time. Two Sol de Janeiro products have led that charge.
First, millennials embraced the $48 Brazilian Bum Bum Cream after it launched in 2015, turning it into a skincare staple. Tweens and teens have now become obsessed with the $39 Cheirosa perfume mists, the first of which debuted in 2020. The sprays have become a staple of young people's shopping hauls, holiday wish lists, and what's-in-my-bag videos.
The brand confirmed to Business Insider that its three most popular scents are Cheirosa 62, 40, and 68. I'm a big fragrance fan myself, but I had yet to try the perfume mists. So I went to Ulta Beauty, purchased a $49 sample set of six Sol de Janeiro scents, and tested them on my skin. Considering each mist's scent, staying power, wearability, and personal preference, here's how I'd rank them from worst to best.
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